VIDEO: Focus on producing high-quality content, Idris Elba to filmmakers

Renowned British actor Idris Elba has urged African filmmakers to concentrate on creating content of the highest calibre.

The second edition of the Africa Cinema Summit (ACS) kicked off on Monday, 7 October 2024, at the Movenpick Ambassador Hotel in Accra.

Speaking at the Idris Elba emphasised the importance of African filmmakers investing in high-quality production values. He pointed out that technological advancements have made it simpler to produce films of professional calibre.

Elba contended that African film can compete on a global scale by emphasising quality.

“We have to think about appeasing our local market, local, I don’t just mean Ghana, but I mean Nigeria, West Africa, South Africa… because people love movies all over Africa… So inasmuch as we want to appeal to the international market, we have to do it at home first…”

“When you get an American movie hit, usually it’s a domesticated hit before it is a hit outside…So is it really important that we don’t focus on International but we focus on home,” he said

“We have to focus on quality, We can’t make films that do not keep to the standard of the rest of the world, there is no excuse for that .. democratisation of equipment means we can all shoot on a nice camera, we can all shoot with good mics,… So we have to pay attention to quality”. he added

Watch the video below

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