How to Add a New Location on Instagram: A Simple Guide

The platform is a perfect tool for finding and sharing content, and one of the numerous factors that can make you like and share the post is the feature of attaching a location to your post. This is an important feature that enables your followers to see even more related content and increases posts’ visibility. Whether it is a photo of your business or a holiday place, by just filling in the location, that makes it easy for people to find you.

But if you just want to introduce some new place that has never been there yet for Instagram, then, lucky you, you actually found the perfect one. And so, through this post, I’ll take you through step-by-step and further explain why this should be a feature super helpful to your account.

To put it briefly, if you actually need to know how you would post a new location on Instagram, this actually is pretty straightforward: you just follow this simple guide on how to add a location on Instagram.

Why Adding a Location On Instagram Matters

You will realize why the addition of a new location on Instagram becomes such an essential process for your social media success only after that. Here are some reasons why the account gets to benefit from the application of location tags:

1. Increased engagement: this will increase the discoverability as most people see the post having a tag of a particular place-a landmark, restaurant, event-and open it hoping to explore that.

2. More Visibility: The Instagram algorithm favors the post that is most likely to engage the audience. You are more likely to appear in a location-based feed where people might find you when you put your location on a post.

3. Help Local Business: You are more likely to be found if you put a location tag, especially when you run a business venture.

4. Building Community: Every time you are geo-tagging your post, somehow it turns into a big discussion about any topic or locality such as a city, neighborhood, and something about the same event in relevance.

How to Create a New Location on Instagram

Knowing these are the benefits of location tagging, let’s see how one goes about making a new location in Instagram. Basically, the service doesn’t allow its users to add their places yet the new places may be created from within Facebook. Yes, it is accessible to this Instagram feature with the help of its parent social networking platform- Facebook’s data.

How to Add New Locations on Instagram:

Step 1: Create a Location on Facebook

1. Open Facebook: Open either the Facebook application or website.

2. Go to the Facebook ‘Check-In’ Feature: Click the “Check In” button within the status update section; it is also referred to as the tag location function.

3. Add Your Location: If it doesn’t offer your location, you should have an option stating “Add a new place.” Click that, fill in the name, address and category of your location, and continue.

4. Add the Location: Fill the information and then you hit “Create” to add that location into Facebook’s database.

Step 2: Tag the New Location on Instagram

Now, whenever you create the location on Facebook, it auto-syncs on Instagram, and from now onwards, you’ll be able to tag your posts with this newly created location!

1. Posting a Photo on Instagram: You post a photo or video on Instagram.

2. Tag the Location: Type in what you want to call this new place. Type this in as how you would consider this filling of the right place. There ought to be with the name at the bottom-left of the posting list a small downward pointing arrow/ drop-down searching bar. All you need is click it as it will do the tagging.

Many brands and influencers are using the location tags of Instagram to promote. But that is more than a location tag. 

1. Local Restaurants & Businesses

Local businesses are the biggest users of the location tagging feature on Instagram. Restaurants use it to get a visitor talking about his experience and to drive reach for their brand. Many restaurants get UGC by reposting the posts customers themselves tag locations. This mode of engagement assists in building the presence and the community for them.

2. Travel Influencers

It also helps share some lesser-known hidden gems for travel influencers. So, while giving such unique names to the lesser-known places, more views come to those, and it is much easier for such content to get noticed. A great example of a travel blogger may be that she posts a place that is still very unknown to a lot of people in Bali and thus would gain more viewers who might get it shown in feeds on local searches, and there will be increased followers.

3. Event Organizers

Further, event organizers also make use of location tags to create buzz about specific events. Whether it is a conference, concert, or an art show, the right location tag will help create buzz and attract the audience, which is also important in event-based accounts that are created to promote the activity and encourage their followers to share their experiences with the same location tag.

4. Influencers and Content Creators

Today, influence makers will find their way to attach a location tag. They connect easily with the viewer in an overly local fashion. Tagging the location-a small coffee shop within the place, maybe a pop-up-will connect it directly to more specific audiences. Content creators have ways to attach a location tag as it opens the door more for exposure through local search.

How to Hit Location Tags

1. Popular Places: Tagging a place that everyone knows increases the chance to get posts featured in popular place-based feeds.

2. Create Custom Places: Don’t be afraid of creating a custom location for events, product launches, or collaboration, and make yourself unique.

3. Geotag Your Stories: This is a location added to your Instagram stories aside from posts. It might enhance views and help make your stories more discoverable.

4. Track Engagement: You monitor what happens to your posts after you have attached particular locations to them on Instagram Insights. Hence, you learn the type of locations that will make more engagements.

Conclusion

It’s really easy and very powerful for the extra exposure, extra engagement, and more people of a greater audience: add a new location on Instagram. Of course, to create the location is through Facebook, but this small requirement does not outweigh the huge benefits that a location tag might possibly offer for local businesses, travel events, or personal branding.

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