Good cinema culture will help film industry, says NFA

A communication team member, National Film Authority (NFA), Bismark Odum-Sackey, has said that to fully realise the full potential of Ghana’s film industry, the cinema culture needs to improve. He added that a robust cinema culture not only enhances the quality of films produced but also strengthens the industry’s infrastructure, audience engagement, and global reach. … The post Good cinema culture will help film industry, says NFA appeared first on Asaase Radio.

Oct 7, 2024 - 07:20
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Good cinema culture will help film industry, says NFA

A communication team member, National Film Authority (NFA), Bismark Odum-Sackey, has said that to fully realise the full potential of Ghana’s film industry, the cinema culture needs to improve.

He added that a robust cinema culture not only enhances the quality of films produced but also strengthens the industry’s infrastructure, audience engagement, and global reach.

Speaking on Asaase Artsy on Saturday (5 October) Odum-Sackey said, “At first, they would just do the CD and put it out there, but now, we are happy that some of them take it to the cinemas first; they are now getting to understand the cinema processes.”

He added, “There’s money in the film sector; you just have to understand the business aspect of it and make it out there.”

Odum-Sackey also noted that cultivating a good cinematic culture is essential for the advancement of Ghana’s film industry.

According to him, the emergence of new technologies has caused the low patronage of cinema movies.

“Those days television was rare, so to watch a movie, you needed to go to a cinema. Where I grew up, we used to watch Chinese and Indian movies; that was our cinema, but with time, we started buying our own TV.

“Even in your house, in your hall, there is a TV; in your children’s room, there is a TV; in your bedroom, all that,” he said.

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The post Good cinema culture will help film industry, says NFA appeared first on Asaase Radio.