Nike’s Layoffs Prove the Olympics Can’t Solve Its Midlife Crisis

Nike’s reputation—and sales—are both in trouble. Now layoffs threaten to sour hopes that the Paris games could turn its fortunes around.

Apr 22, 2024 - 14:28
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Nike’s Layoffs Prove the Olympics Can’t Solve Its Midlife Crisis
Nike’s reputation—and sales—are both in trouble. Now layoffs threaten to sour hopes that the Paris games could turn its fortunes around.