How a Secret BJP War Room Mobilized Female Voters to Win the Indian Elections

A sophisticated effort used technology to identify women who could bring other women out to vote—and offered a glimpse of the future of campaigning in India.

Jul 30, 2024 - 09:36
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How a Secret BJP War Room Mobilized Female Voters to Win the Indian Elections
A sophisticated effort used technology to identify women who could bring other women out to vote—and offered a glimpse of the future of campaigning in India.