Walking billboards: the vibrant role of painted party supporters

Political supporters painted in vibrant party colours are a familiar and captivating sight in any general election campaign season.

Like sports team mascots, the party supporters go beyond mere decoration, transforming themselves into mobile symbols of loyalty.

Their painted faces and bodies bring a distinctive artistic dimension to political campaigning and showcase the creative ways people express their dedication to the political parties. They also allow party followers to be catalysts for peaceful elections.

Body painting in political party colours reflects more than just commitment—it signals pride and a sense of belonging. Many supporters willingly turn themselves into human canvases to show off their political identity, boldly displaying their allegiance in public spaces.

“The reason why we do this is that … for every election period, from September to December, all we do is promote peace during the election,” said one supporter painted in NDC party colours. “We want Ghanaians to know that before NPP or NDC, we are all one, and they should think of Ghana first.

“Before we do this, we go into town and observe what is happening, then we do this [the body painting]. Whether NPP or NDC, we should think of the policies. One government cannot do everything,” he said.

The practice also fosters a community spirit, with groups often co-ordinating their designs and appearance to create a powerful visual impact at rallies and other public events.

“No one knows that we do this: we cater for everything by ourselves,” said another supporter painted in NPP colours. “Mahama or Bawumia doesn’t know me. When we do [body painting] and people see us, they give us money, and from what we get, we pay the person who paints our body and keep whatever is left.”

Beyond the symbolic significance, body painting is widely seen as a form of entertainment. The vibrant colours and infectious energy of the painted supporters often draw admiration. For some, it adds a festive feel to the political season, making rallies and campaigns livelier and more engaging.

For some voters, the sight of painted supporters is significant not because it sways their decision but because it encapsulates the enthusiasm of the party faithful in a way that enlivens the process of voting.

Brefuo, a taxi driver, said: “Oh, these people make campaigns (especially rallies) fun. I don’t see anything wrong in what they do. Even the colours, the chants – it’s all part of the … you know … celebration. Even if it doesn’t change votes, since it’s almost Christmas and we’re not really seeing any sign, it creates that [festive] atmosphere that makes people happy.”

“For me, I see it as entertaining because I love their energy and vibe,” said Ruby, a passer-by. “It shows how passionate people are about their parties. Also, I see that some of them are for peace, because you can see that some of them paint ‘For Peace’ on their chest while others, too … fully support their party all the way,” she said.

However, interpretations of body painting vary. Others view it as unnecessary and a waste of time, suggesting that the supporters’ energy should go into educating others on the parties’ policies to guide their decisions about who to vote for.

Laryea is a citizen who says he is non-partisan and doesn’t favour one party over the other. “Honestly, [body painting] feels like a waste of time. It doesn’t convince me or anyone I know to vote a certain way. People should focus on what truly matters – policies and leadership,” he told Asaase News.

A hairdresser called Portia thinks the same way. “I find it unnecessary,” she said. “It’s one thing to support your party, but turning yourself into a billboard seems extreme. Why not channel that energy into volunteering for the campaign instead?”

Another voter said, “I admire their passion, but painting yourself doesn’t solve problems or win elections. It’s better to campaign in ways that educate voters about the real issues affecting them.”

The tradition of painting supporters in party colours has evolved to become a vibrant feature of Ghanaian elections. Initially perceived as a fringe activity, it has grown into a cultural phenomenon that sparks conversations about art, identity and politics.

And yet, questions remain about its effectiveness. While supporters insist their actions promote peace and unity, critics suggest the efforts are largely symbolic, with a limited impact on voter education and decision-making.

Body painting by party supporters offers a unique intersection of art, culture and politics in Ghana. The political mascots infuse life into election campaigns, celebrating democracy with unmatched energy and creativity. Whether you see them as a distraction or a festive expression of passion, their role in Ghana’s elections generates excitement and continues to stimulate debates about their influence on politics and society.

Reporting by Abigail Teye in the Greater Accra Region

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